Heart & Head was founded in 2010 by Duncan Dodds.  Having spent the beginning of his career working globally in traditional research agencies, it was his time working as a strategic planner in an advertising agency when 'the penny dropped'.  Frustrated with the research siloes of traditional agencies, Duncan realised that there was a gap to be filled between the worlds of traditional research and strategic planning:

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Heart & Head was born out of a passion to combine the breadth, creativity and business impact of creative agency strategic planning with the rigour, reach and discipline of market research.